The Sinple Story

The Origin

Sinple Treats was established in late 2017 in Corby, Northampton. Back then it was a simple menu, predominantly centred around the good old brownie! But there was nothing Sinple about the brand’s prospects... The Sweet Diner group based in Manchester purchased the brand and leveled up the menu to final boss milkshakes and next level waffles!

Franchising

Starting out with its delivery focussed service, which escalated during the pandemic, the brand soon expanded into the cities of Lincoln and Leicester in 2019. It was a tale of 2 extremes, unfortunately the Leicester store was unsuccessful, whereas the Lincoln store based along Exchange Road, flourished with owner Adam Parnell at the helm. At the time a franchisee, who after 2 years purchased the brand outright to take it in his own direction.

New Direction

In 2023, Jack & Faye Handley joined the Sinple family and opened the first ever Sinple dine in store in Doncaster! With the end of the pandemic, businesses now needed to cater for both dine in and delivery more than ever! We learnt a lot =with this project and it wet the appetite for relocating the Lincoln store!

Lincoln Store 2.0

Nearly 18 months later and a hell of a lot of hard work, the brand new Sinple Treats Lincoln store opened for business on 30th August 2024. It was great to meet so many loyal customers who over the years had mainly ordered for delivery. It was a proud moment for the whole team to see the brand evolving from its humble beginnings...

Join the Sinple Family

Now we have honed our business model, we are looking for driven and dedicated new Franchisee's to join the team as we expand into the Midlands. If that sounds like you, check out our Franchise section... What are you waiting for 😉